Services
SEO for E-commerce Businesses
Ecommerce SEO is the range of optimisation activities focused on improving webpage visibility through search engine results pages (SERPs). Online product searches and ecommerce transactions are on the rise; being present when potential customers search for products online is now more important than ever for the success of ecommerce websites.
Sentius is a full-service agency specialising in traditional and ecommerce SEO. We’ve been delivering outstanding SEO results and growth for ecommerce businesses for over 12 years, and we’ve been at the forefront of Google’s ever-changing SEO guidelines.
Achieving page one organic rankings on Google and other search engines has become more difficult with the rise of ecommerce businesses, which is why developing the right ecommerce SEO strategy-first™ is critical to the success of our ecommerce campaigns.
E-commerce SEO Strategy
Ecommerce SEO is the range of optimisation activities focused on improving webpage visibility through search engine results pages (SERPs). Online product searches and ecommerce transactions are on the rise; being present when potential customers search for products online is now more important than ever for the success of ecommerce websites.
Sentius is a full-service agency specialising in traditional and ecommerce SEO. We’ve been delivering outstanding SEO results and growth for ecommerce businesses for over 12 years, and we’ve been at the forefront of Google’s ever-changing SEO guidelines.
Achieving page one organic rankings on Google and other search engines has become more difficult with the rise of ecommerce businesses, which is why developing the right ecommerce SEO strategy-first™ is critical to the success of our ecommerce campaigns.
SEO Forecasting
As part of our strategy-first™ approach, we place a large emphasis on future planning and objective setting. When setting up an SEO strategy, one important step is translating the SEO goals - namely, keyword ranks or visibility - into business metrics.
We take objective setting to the deepest level, working with you to ensure valuable improvements are achieved for your business and brand online.
Our forecasting module offers the unprecedented ability to predict the traffic and conversion results obtained by reaching the set ranking targets and milestones.
Ecommerce SEO Audits
If you’re thinking about starting an SEO campaign for the first time, or switching ecommerce SEO agencies, an SEO audit is the best place to start. Our team of strategists and SEO specialists conduct an in-depth review of current website performance, search engine rankings, and audit previous SEO campaign activity.
Our analysis focuses on both on-page and off-page SEO and website factors to provide a comprehensive overview of the current state. We report on the overall website health, identify areas for improvement, and determine if there are any critical ranking issues such as a penalty or blacklist.
Each SEO audit is tailored to the individual business, market and geographic region within which it operates. These audits are insightful and include preliminary SEO campaign recommendations which are further refined in the SEO strategy development phase.
Want to learn about how your website SEO can be improved? Connect with us to request a complimentary SEO audit.
Ecommerce SEO Campaigns
SEO is an ongoing process that takes months and sometimes even years to build. As an ethical and transparent ecommerce SEO agency, our commitment is to provide honest communications and realistic timelines. We focus on what we can achieve and don’t make empty promises or unrealistic guarantees. Most ecommerce clients see organic rankings improve in the first four to six weeks of campaign activation, and our goal is always to have 80% of keywords on page one of search engines after the first 12 months of a campaign.
When it comes to ecommerce SEO, Sentius is know for achieving exceptional results. Unlike other SEO agencies, we don’t believe in lock in contracts!
Each client receives a dedicated in-house team of specialists. On-page and off-page SEO activities are implemented by SEO technical specialists, content is developed by our content writing team, and campaign performance is overseen by a strategist. We’re always focused on improving performance, and work in close partnership with our clients to undertake regular performance review and strategy planning sessions.
Want to learn more about ecommerce SEO for your business? Connect with us now.
Additional SEO Agency Services
With offices in Melbourne, Sydney and Brisbane, we deliver the full range of digital agency and ecommerce SEO services to clients across Australia. Ecommerce is a large focus for our SEO team; we also offer traditional, enterprise, local, and speciality SEO services in addition to complimentary website support services including. Our full range of ecommerce SEO and website services includes:
- Ecommerce SEO strategy & campaigns
- Ecommerce SEO migration
- Ecommerce SEO audits
- Ecommerce SEO content writing
- Website user experience (UX) audits
- Conversion rate optimisation
- Design & development for ecommerce websites
As a strategy-first™ SEO agency, we believe in taking a holistic approach when it comes to SEO.
Assessing and improving areas such as website user experience, website content, site load speed, and website design can all contribute to a higher conversion rate which will further boost the SEO campaign and your bottom line.
Why Sentius Digital for SEO?
Our process
How does SEO work?
SEO is a two part process involving website updates (on-page activities) and increasing your online presence across the web (off-page activities). This comprehensive approach boosts the online reach of your brand, ultimately leading to top search engine rankings and increased conversions.
Strategy & Analysis
- Website analysis to review content and detect any problems with the website
- Strategic keyword search volume analysis (when selecting KWs)
- Google analytics setup and installation
- Link analysis
On-Page SEO
- Meta optimisation
- Page Tag, Title & Description Updating
- Code optimisation
- Image tagging
- Addition of .robots text (to tell Google robots to crawl your site)
- Sitemap implementation
- Adding SEO keywords to copy (if needed)
- SEO page content writing
Off-Page SEO
- Link building
- Content creation
- Social media optimisation
- Directory submission
- Brand promotion
- Blogger outreach
- Search engine submission
- Manual ranking report generation (fortnightly)
- Social Bookmarking
- Multimedia submissions: video, image, Powerpoint, PDF (if material is provided)
- Press release submission (if material is provided)
Testimonials
Ecommerce SEO client success
I just logged on to Google Analytics and saw that we had a huge increase in website traffic over April compared to March. I've taken a look at where this traffic has come from and it's namely organic.
- Client from Health Industry
Our experience
We've worked across nearly every industry
Consumer Products
Manufacturing
Government Services
Training & Development
eCommerce
Building & Construction
Education
Health & Community Services
Retail & Franchising
Property and Real Estate
Mobility and Disability
Pharmaceuticals
Health & Beauty Services
Distribution & Wholesaling
Business Services
Recruitment
Facilities Services
Hospitality & Events
Connect
Request a free SEO audit & consultation
More information
Ecommerce SEO FAQs
What is the difference between normal SEO and ecommerce SEO?
Ecommerce and traditional SEO both use the same range of on page and off page tactics to improve search engine rankings. Ecommerce SEO focuses more closely on the individual product pages of each website to optimise product titles, descriptions, and images, and implement schemas to improve product visibility across search engines. Ecommerce SEO strategy also differs slightly, as the focus is to drive online sales, which requires a strong focus on keyword intent to ensure users are captured at all stages of the customer journey.
How much does ecommerce SEO cost?
Sentius ecommerce SEO packages start at $1,000 per month. SEO pricing varies based on number of keywords, campaign type, and competitiveness.
I’m looking for Ecommerce SEO in Melbourne. Can you help?
Yes. We specialise in ecommerce SEO Melbourne in addition to offering broader agency services. Get in touch for a free SEO audit.
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