Increase online visibility with ethical, strategy first SEO in Melbourne

It depends on many factors, such as how old your website is, whether the website has been optimised before for SEO and the current on-site and off-site status of the website. While there can be short term gains when optimising a campaign, SEO should always be approached as a long-term, high ROI strategy. On average, many clients start to see page one rankings from 4 months depending on how competitive the keywords are.

At Sentius, we divide keywords into two sections: core keywords and value-added keywords. Core keywords are the high value, highest volume, relevant, strategic key search terms for your business. This can range from 10-100 keywords. Value-added keywords are the variations and derivatives keywords that spin off from the core search terms and rank as a result of optimisation of core keywords. This can add up to 500+ keywords depending on the core keyword selection.

Sentius is ethical and works to Google's best practice guidelines, making us one of the best SEO agencies in Melbourne. Our key difference is our strategy first approach for SEO. We’re focused on creating the right strategy for your business rather than quick wins for SEO. We spend time conducting an advanced SEO audit, competitor research, keyword research and recommendations, to create a comprehensive strategy that will serve your business goals. Our strategic approach sets us apart from other agencies, leading to better results for our clients.

Unlike Google Ads or PPC activities, you will not pay for the traffic you are receiving. With SEO, you pay for the service and activities to optimise your website and increase ranking. SEO needs investment to be able to rank on top of the Google search results, and should be approached with long-term mindset. Different agencies have different pricing methods. It can be per keyword, monthly retainer or hourly based pricing.  At Sentius, we use a flat, fixed rate per core key search term, based on the competitiveness of your industry so you know the cost upfront and exactly what you will get.

SEO is the range of on page and off page activities undertaken on a website to improve ranking and visibility on search engines such as Google. During the SEO process, relevant and high value keywords are identified, and optimisation activities are carried out by an SEO agency to improve ranking for said keywords.

SEO is a beneficial strategy for any business with a website that aims to reach, engage or convert users. Compared to other online marketing activities (such as pay per click advertising), SEO is often more cost effective and often leads to ongoing long term increases in website traffic.

Yes. Google Maps listings can be optimised for search engines in a similar manner to websites. We offer Local SEO services for Melbourne based businesses, to help improve the ranking of your busines listing on Google Maps.

SEO is more relevant now than ever before. With smartphone penetration over 90%, more people than ever before are turning to the internet and search engines to find services and products.

Some basic SEO activities (such as uploading meta data and content writing for SEO) can be carried out by businesses themselves. However, more complex on page SEO activities and many off page SEO activities, require a specialist SEO agency or expert with a full understanding of technical SEO to be effective and get the best results.

Yes. SEO is an organic activity which does not rely on a pay per click method. Google Ads operates on a pay per click model where the advertiser pays for each click on the advertisement. Advertising can be turned on and off at any time, whereas SEO is an ongoing strategy that is often more cost effective in the long run. 

Yes, Sentius is a digital marketing and SEO agency in Melbourne. We pride ourselves in our strategy first approach to SEO which is ethical and aligned to Google best practice guidelines. We have a team of strategists, SEO technical specialists, and content creators in Melbourne with experience working on SEO campaigns across almost all industries. 

How and where web pages are ranked is ultimately controlled by the search engine itself. Whilst we cannot guarantee page one rankings or that they will be achieved within a specific amount of time, 99% of Sentius clients do see an increase in website traffic and organic page rankings after commencing SEO with Sentius.