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As our media consumption grows, so does the amount of marketing content we see.

The importance of establishing and maintaining customer loyalty cannot be overstated in today's dynamic business landscape.

It’s the question asked at digital agencies worldwide, so what’s the answer? A resounding yes! 

In cricket, you have batsmen & bowlers. The batsman’s job is to score runs. The bowler’s job is to take wickets. Seem’s like a simple concept.

Agile ways of working are collectively agreed upon by the tech industry, to be highly effective and align the nature of the industry, and its rapid evolution. 

In the ever-evolving landscape of marketing and user experience, one factor remains constant: the unparalleled influence of design.

You’re spoiled for choice when it comes to digital agencies, with new ones cropping every day, but this can also make picking the right one confusing and challenging.

An effective SEO audit should not be solely automated. It should be complemented by a manual review for a holistic approach. Tools are useful for generating insights. Understanding the competitor landscape helps identify gaps and formulate a strong SEO growth strategy.

Targeting is crucial in social media because it ensures that ads are shown to the right people, leading to more meaningful interactions and higher ad performance. By reaching the intended audience, marketers can avoid wasting resources on irrelevant users and focus on those most likely to convert. Targeting also enables personalized messaging, fostering a stronger connection between brands and consumers, which ultimately boosts brand awareness, loyalty, and overall marketing effectiveness. 

Generation Z is the newest generation of consumers – the youngest members of this generation are teenagers and the oldest are full-grown adults (in other words, university educated with full-time jobs).