Paid Media Director
Sentius Group
Sentius provides in-house marketing strategy, design, complete agency services, and digital solutions.
We exist to deliver advantage and growth for businesses and brands.
We are a full-service ‘consulting agency’: a one-partner model delivering integrated campaigns across ALL of marketing.
Our difference: ‘Strategy First’. We think strategically and apply higher-level strategies to all we do. Through strategy we create and deliver better solutions and results for our clients.
Sentius Group operates across five branded business units:
With offices in Melbourne, Sydney, Brisbane, Manila and Jaipur, our exciting and growing client portfolio includes leading brands and small to medium sized businesses.
The role – top line
Part of Sentius Group, Sentius Digital is a leading, progressive full-service strategic digital marketing and website agency.
Sentius Digital is seeking an experienced, energetic, knowledgeable, and inspiring Paid Media/Performance Marketing Manager/Director with demonstrated success with a digital marketing agency.
Role Overview:
An immediate leadership role, whilst managing clients with a structured plan to build the performance marketing Team and progress to functional leadership.
Direct Reports: 3 initial direct reports
Performance Marketing Director (Paid Search & Paid Social) strategy development and campaign management for key clients. Experienced and skilled across campaign strategy and planning, campaign set up, integrations, budget management, campaign performance monitoring and optimisation, reporting and management to achieve outstanding results.
We are seeking an experienced, omni-channel performance marketing specialist who lives and breathes digital, has a thirst for knowledge and is obsessed with customer and results.
Be part of a dynamic, talented Team working on diverse clients and managing strategy and campaigns across all areas of digital. Work collaboratively with in house specialists to create and deliver outstanding solutions and growth outcomes for clients.
MUST: have minimum 5 years relevant digital agency experience.
REQUIRED: Experienced and certified across both paid search and paid social: Google Ads, DV360, SA360; Microsoft Ads; Facebook; LinkedIn; Twitter; TikTok
IDEAL: Programmatic, Marketing Automation; onsite targeting and SEO knowledge, and experience is an advantage.
Reporting to: Digital Marketing Director
Location: Melbourne
This position is primarily responsible for:
- Team Leadership
- Functional Capabilities Development
- Campaign Strategy Development
- Effective Campaign Set Ups: Research, Builds and Implementations
- Client Campaign Optimisations & Performance Management:
- Campaign Performance Delivery - Results against client objectives
- Campaign spend management: to/within budget
- Campaign Performance - Results against client objectives
- Client Services & Relationship Development
- Effective Campaign Implementations
The key task responsibilities for this role:
- Advance preparation and planning of search advertising programs
- Campaign performance testing, optimisation, monitoring and management
- Client review meeting preparation, reporting and attendance
- Internal reporting and documentation
- Client collaborations and sign off on campaigns
- Adhering to internal review and sign off protocols
- Direct coordination of campaigns with Sentius Team:
- Team collaboration, support and education
What you will need to be a success in this role:
- Exceptional communication and presentation skills
- Passion for Digital Marketing – achieving best practice
- Deep knowledge of Search & Social Advertising
- Previous experience (3+yrs) in a similar role or campaign management roles
- Experience with analytics & tracking & data centred performance analysis and reporting
Positive, self-motivated, passionate, enthusiastic, a can-do attitude & dynamic are a few keywords that describe the best fit personality for this position
Before You Apply
- Make sure to include your case studies in your resume or cover letters
- Include your Paid Search and Paid Social Certifications Status
Why work for Sentius?
- A Team focus and ‘Culture of Care’
- A proven, highly differentiated business model
- A genuinely full-service marketing and technology partner, ensuring integrations and alignment across all functions.
- Unlimited Career Development
- Competitive remuneration and earnings potential
- A Grade Office: city side location – stunning river and city side views
- Industry best benefits and support.
- Yoga and Meditation.
- Training & Development.
- Career and personal development plans
- Work-life balance and flexible work policy
- 5-star barista coffee machine with all the bells and whistles
- The fun stuff including Team & Theme, Lunch n Learn, Sentius Star awards, and Hump Day Happy Hour
Ready to apply? Send your CV and cover letter to peoplefirst@sentius.com.au