Sentius Group Announces Acquisition Of SEO Shark
Sentius Group has announced the purchase of the shareholding and intellectual property of Sydney based digital agency, SEO Shark, which also markets under the brand Shark Digital.
Following months of due diligence and communications, the completion (takeover) date for the acquisition is Wednesday, 9 November 2022.
The acquisition is part of a strong and ambitious growth path according to Sentius Group Founder and CEO, Mark Fraser. “The Sentius business, while thriving and successful, has a growth vision to achieve scale. The acquisition brings more than 100 recurring clients to Sentius Group, helping us achieve that goal, along with bringing a greater presence in the Sydney market.
SEO Shark will soon be rebranded and relaunched into Shark Digital with the brand design and all collateral upgraded and updated, while maintaining the brand identity of what is a successful and reputable agency”
Says Fraser “While there are operational synergies and efficiencies across both businesses the plan is for a dual brand strategy. Shark Digital will continue to operate as a separate brand and all client management and operational teams will remain separate.”
It will be business as usual for Shark Digital in the short term, with and a three-month period of connection, learning and planning anticipated.
The longer-term plan for Shark Digital is to; 1) Improve client engagement and services delivery 2) Expand digital marketing services 3) Achieve phased growth – nationally.
Although it’s business as usual for the Sentius Group team, the acquisition of SEO Shark marks the beginning of an exciting new growth period, and the formation of a much larger business.
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Written by Mark Fraser
Mark’s purpose is to lead, inspire, and create growth for people, businesses and brands. His diverse experience spans multiple industries and markets working with multinational corporations to small and medium sized businesses. Mark evolved the original business model from management consulting to a full service consulting agency; Sentius. The lack of sleep from running an agency is made up for by the inspiring Sentius team, meditation, exercise, constant caffeine, and continual focus on balance. Three things Mark does not do are: waiting in lines, travel on trams and dancing (unless after midnight).
Written by Mark Fraser
Mark’s purpose is to lead, inspire, and create growth for people, businesses and brands. His diverse experience spans multiple industries and markets working with multinational corporations to small and medium sized businesses. Mark evolved the original business model from management consulting to a full service consulting agency; Sentius. The lack of sleep from running an agency is made up for by the inspiring Sentius team, meditation, exercise, constant caffeine, and continual focus on balance. Three things Mark does not do are: waiting in lines, travel on trams and dancing (unless after midnight).